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Pangaea Rx Packaging

Brand Identity
Print & Production
Illustration

Pangaea Rx is based out of Atlanta, Georgia. Pangaea Rx focuses on educating and sharing the benefits of applied terpene science. They offer high grade cannabis products. Though this product has zero traces of THC, it never fails to deliver strong relief for various aliments with CBD alone. Their hemp-derived CBD follows federal compliance, numerous Colorado state certifications, manufacturing and production standards, all while using the best farming practices. It the perfect product for professionals who want the health benefits of cannabis. Pangaea Rx works with pharmacies, doctor’s offices and rehab centers. Their market fits within the
pharmaceutical realm of cannabis.

 

Wanting to expand into health food stores and smoke shops, they are introducing delta-9 and delta-8 into their line of products.
Delta 8 and 9 have a less intense high compared to traditional THC. Both are also federally legal. I was tasked to create fun and light packaging. The goal was attract people who want to go slow with experimenting with cannabis. I used bright colors and juicy fruit illustrations with the intent to communicate the main ingredient, fresh fruit and clean cannabis. The packaging follows the previous branding, which is clean and minimal.  Using the same illustrations I developed social media promotion.  

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